Lyft
Lyft’s Health Safety Program
Social | PSA | Transportation
In the wake of the pandemic, Lyft needed to educate riders and drivers alike about proper health and safety protocol. So, we created these videos that walk through best practices.
We also made cutdowns to highlight each of the main points.
“Mask”
“Clean”
“OPEN”
“Pledge”
Credits
Agency: McGarrah Jessee
Production Company: Rabbit Foot Studios
Director: Jeff Bednarz
Chief Creative Officer: Claire Whigham
Creative Director: Colin Lapin
Copywriter: Sarah Weigl
Art Directors: Kristi Flango & Nathan Tamburello