Church’s Texas Chicken is an iconic QSR brand with 800 franchises nationwide. While Church's was confident its down-home flavors and delectable offerings were a hit, it needed to stand out in a crowded market of fast food fried chicken. We gave the brand a modern day glow up, turning it into something relevant and crave-worthy for today’s generation.

Through an agile production process, we transformed everything from broadcast to social and even launched their very first TikTok work, creating a fresh new era for the brand.

Credits

• Agency: T3

• Production Company: Titled Content

• Director: Jillian Martin

• Creative Directors: Jen Smith, Lauren D'Aloisio, & Megan Tawater

• Copywriter: Charlotte Lichtenheld & Kelsey Dickerson

• Art Directors: Nathan Tamburello, Leo Martinez, & Rose Hoover