Halloween is one of the biggest holidays on social media for advertisers. To help Honda break through the noise, we created “Trick or Tweet,” a Twitter campaign that allowed us to engage with candy companies and other Halloween-related products that typically dominate the conversation. We started by tweeting unique, festive rhymes at these brands and they were more than ready to respond. The campaign was designed to be nimble and timely, allowing us to continue the playful banter throughout Halloween day.