With four different driving modes and seating for eight, the Honda Pilot is ready for any family adventure. To launch the latest model, we created a social campaign that highlighted the vehicle’s family-friendly versatility through a series of short videos, each connected to one another by the objects that pass in and out of frame. We posted the videos as in-feed and Stories carousels on Instagram and Facebook, encouraging users to keep swiping and tapping.

Awards

• District 15 Silver ADDY Award - Social Media Campaign

• LA Gold ADDY Award - Social Media Campaign

Credits

• Agency: RPA

• Production Company: Golden LA

• Director: Ross Cooper

• Executive Creative Director: Jason Sperling

• Creative Directors: Ken Pappanduros, Chuck Blackwell, J Barbush & Romeo Cervas

• Copywriter: Lindsay Kelly

• Art Director: Nathan Tamburello