The Texas-based fast-food chain was expanding into new markets and needed to properly introduce themselves. We created a series of spots to teach Whataburger’s new customers and soon-to-be fans all about the Whataburger basics, while showing the variety they have to offer.

Credits

• Agency: McGarrah Jessee

• Production Company: Rabbit Foot Studios

• Director: Jeff Bednarz

• Chief Creative Officer: Claire Whigham

• Creative Directors: Michael Anderson & Kevin Dunleavy

• Copywriters: Meg Haley, Patrick Girts, & Brian Marcolini

• Art Directors: Sarah Wallace & Nathan Tamburello