Honda

Fit For Fun

Social | Product Launch | Automotive

The redesigned Honda Fit may seem small, but it can pack a punch. We created an extensive social campaign to show off the utility of this vehicle in a fun and surprising new way.

To kick things off, we utilized some visual trickery to get users’ attention. The ads ran between Snapchat and Instagram Stories, playing with the stickers and emojis people already use on the platforms. We created different versions to target different interest segments.

The Honda Fit can fit almost anything—even the Fit itself. The following “Fitception” videos ran across social, designed specifically for platforms that automatically loop.

Next, we concepted a photoshoot around the internet’s fascination with things fitting perfectly in other things. We captured a collection of images that showcase just how well the Fit fits into every aspect of your life.

Lastly, we created poems that let users interact with our ads in a unique way, specific to the Instagram Story platform. Users could tap forward through the poem for a not-so-uplifting message. However, when users reached the end of the Instagram Story, they were prompted to tap back through the poem backwards for a more fun perspective. Try for yourself!