Honda
Honda Horn Emojis
Social | April Fool’s Day | Automotive
The traditional car horn doesn't always convey the exact emotion a driver wishes to express. Greeting a neighbor, releasing some road rage, and letting the driver ahead know the light turned green all end up sounding the same. So, on April Fool's Day, Honda announced its latest innovation: Honda Horn Emojis. This new feature offers a different sound for every scenario you may encounter on the road. Now available on the all-new Honda Odyssey.
Instagram Story
Teaser Post
Web Promo
Press
Adweek: April Fools’ Day 2017: Our Roundup of All the Best Brand Hoaxes
AdAge: April Fool's 2017: All the Pranks That Are Fit to Print
AdAge: Honda Brings Sound to Emojis with its Innovative Horn System
USA Today: Our favorite April Fool's pranks: Bob Evans Beauty, Honda Horn Emojis
TechCrunch: April Fools’ 2017: Here’s the best and worst of this year’s pranks (so far)
Credits
Agency: RPA
Production Company: Bo's House of Visual Arts
Director: Mark Tripp
Executive Creative Director: Jason Sperling
Creative Directors: J Barbush & Romeo Cervas
Copywriter: Lindsay Kelly
Art Director: Nathan Tamburello
