Nathan Tamburello
Creative Director | Art Director
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Auntie Anne's | Get That Dough

People perceived Auntie Anne’s as an outdated mall pit stop. So, we were tasked with bringing the snack brand into the 21st century. With a completely new look, feel, and strategic approach, we launched a full brand refresh for a younger audience.

Auntie Anne’s

Get That Dough

Social | Brand Campaign | Food & BEverage

 

People primarily think of Auntie Anne’s as a mall pit stop. But, Auntie actually delivers! With a completely new look, feel, and strategic approach, we launched a full brand refresh for a younger audience, all focused on delivery. We paired the crave of pretzels with a strong call to action: Get That Dough. Just a few months after going live, sales were up 12% and our ads were generating a 50% higher click through rate.

 
 
 
 
 
 

Credits

  • Agency: T3

  • Director: Chris McInroy

  • Creative Directors: Howard Hill & Bonnie Rohan

  • Copywriter: Zoe Nelson

  • Art Director: Nathan Tamburello